Why You Should Not Look Past These Factors While Buying Gold

Why You Should Not Look Past These Factors While Buying Gold

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written by
Kiran Kumar

March 13, 2023

5min read

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Gold has been an integral part of the country’s culture and traditions for centuries. Viewed as a symbol of wealth, prosperity, and good fortune and is an important part of weddings and religious festivals. Indians consider gold to be a safe and secure investment, and it is often used as a form of savings and a hedge against inflation.

There are several important things to consider when buying gold to ensure that you get the best value for your investment.

Here Are Some Dos Of Buying Gold Jewellery

  1. Check the purity:

Firstly, it’s important to understand what gold purity means. The purity of gold is measured in karats. Pure gold is 24 karats (24K), which means it contains 100% gold. However, most gold jewellery or coins are not made from pure gold, as it is too soft to be used for practical purposes. Instead, other metals are added to create an alloy, making it stronger and more durable. When buying gold, you’ll often see a stamp on the item indicating its karat weight.

 This stamp is an essential indicator of the gold’s purity and should not be overlooked. For instance, 14K gold contains 58.3% pure gold, while 18K gold contains 75% pure gold. A lower karat weight means the gold is less pure and, therefore, less valuable. So, if you’re buying gold, it’s important to know what you’re getting and pay close attention to the karat weight stamp.

The higher the karat, the more pure the gold is. It is recommended to buy gold jewellery with a purity of at least 18k.

  1. Check the weight:

The weight of gold jewellery is also an important factor to consider. As gold is priced based on its weight. 

When buying gold jewellery, it is important to make sure that you are charged based on the weight of the jewellery and the current market price of gold. Some jewelers may add additional charges or fees, so it’s essential to understand the pricing structure and make sure that you are getting a fair price.

It’s also worth noting that the weight of the jewellery can affect its durability and comfort. Heavier pieces may feel more substantial but can be uncomfortable to wear for extended periods, while lighter pieces may be more comfortable but can be more delicate and prone to damage.

  1. Check for certification:

    It is recommended to buy gold jewellery from a trusted jeweller who provides a certificate of authenticity. The certificate should include details about the purity of the gold, the weight of the jewellery, and any other relevant information.

In India, gold jewellery is required to be hallmarked by the Bureau of Indian Standards (BIS), which ensures the jewellery’s purity. The certificate should include the hallmarking details to verify the jewellery’s purity.

The certificate may also include information about the design, craftsmanship, and any gemstones used in the jewellery.

A certificate of authenticity from a trusted jeweller can give you peace of mind that you’re buying a genuine product made from high-quality materials. It can also help you make an informed decision when purchasing gold jewellery and ensure that you’re paying a fair price.

  1. Check the design and craftsmanship:

    When buying gold jewellery, it is important to choose a design that suits your taste and personality. You should also check the craftsmanship of the jewellery to ensure that it is of high quality and will last for a long time.

In addition to design, it’s also crucial to check the craftsmanship of the jewellery. Quality craftsmanship ensures that the jewellery is durable and will last for a long time. Poorly made jewellery can break easily, lose stones, or tarnish quickly.

5. Check the price:

The price of gold jewellery can vary depending on several factors, such as purity, weight, and design. It is recommended to compare prices from different jewellers or browse their websites to get an idea of the price range before making a purchase. This can help you identify the jewelers that offer competitive prices and avoid overpriced options.

It is also important to note that the price of gold jewelry is directly related to the current market price of gold. Therefore, it’s important to keep an eye on the market price of gold and compare it with the price of the jewelry you want to buy.


In conclusion, buying gold can be a significant investment, and it’s essential to pay close attention to the gold’s purity, weight, price and other essential factors.


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