Turn your gold into money

I hereby authorise, WHITE GOLD to call me on this number.
Thank You
We'll get in touch with you soon.
Sell your Gold
Seven easy steps
At home
· · ·
50 Branches
Across Karnataka,
Tamil Nadu & Kerala
Find Branch 
Earn a bonus if you have the original bill.
Make your White Gold experience hassle free and get a better rate. Carry the original purchase bill.
Aadhaar Card
or

Photo ID Proof
Local Address Proof
Photo ID and Address proof is required.
Carry your Aadhaar card for easy KYC check.
At our branch
· · ·
Tamper Proof
German Machines
Accurate Valuation
Based on the gold purity check we will give you a quotation. Our rate is transparent.
Photo ID Proof
Address Proof
We do a KYC check. Photo ID and Address Proof is a mandatory requirement. Your Aadhaar Card has both.
Verification Phone Call
As a fraud and safety feature, a verification phone call to your family is required.
For your security, we transfer the money to your bank account. You can confirm the money transfer before leaving our branch.
Your money is transferred instantly to your bank account.
Sell your Gold
from home

Minimum quantity
50 grams
Only 916 Hallmark
Jewellery
I hereby authorise, WHITE GOLD to call me on this number.
Thank You
We'll get in touch with you soon.
Frequently Asked Questions
Yes we will help you close your gold loan and release your pledged gold. For more details click here.
Simple, just bring your Aadhaar card. If you don’t have an Aadhaar card, carry one Photo ID and one Address Proof.
Our branches are open Monday to Saturday from 9:30 am to 6:30 pm.
We are officially closed on Sunday. However, you can make an appointment and we will open the required branch on Sunday.
No, we do not buy diamonds and silver.
Your money will be immediately remitted to your bank account via an online transfer.
Valuation is done based on a purity check. We use german spectrometers and precision weighing scales. This takes a maximum of 15 minutes.
No, your ornaments will not be damaged during the testing process.
Yes, just carry your address proof and photo ID proof.
No, all sales are final and binding. You cannot buy back your ornaments.
Yes you can, as long as you have the original purchase bill and the correct KYC documents.
No, we do not purchase white gold.
The gold purity check and KYC takes 10-15 minutes. Then the transfer is immediate.
Yes, we charge a 3% transaction fee
We have multiple branches, to find the nearest branch click here.
Release your Gold
Eight easy steps
At home
· · ·
To close your Gold loan and get your gold released, you need to bring the pledge receipt given to you by the gold loan provider.
Check your gold loan documents. Bring the Pledge Receipt.
Aadhaar Card
or

Photo ID Proof
Local Address Proof
Photo ID and Address proof is required.
Carry your Aadhaar card for easy KYC check.
50 Branches
Across Karnataka,
Tamil Nadu & Kerala
Find Branch
At our branch
· · ·
Photo ID Proof
Address Proof
We do a KYC check. Photo ID and Address Proof is a mandatory requirement. Your Aadhaar Card has both.
Verification Phone Call
As a fraud and safety feature, a verification phone call to your family is required.
Based on the gold purity check we will give you a quotation. Our rate is transparent.
Visit Gold Loan Provider
· · ·
Complete KYC
Lock-in Gold Rate
Sign Term Sheet
We will send our representative with you to close your Gold loan.
At our branch
· · ·
Tamper Proof
German Machines
Accurate Valuation
For your security, we transfer the money to your bank account. You can confirm the money transfer before leaving our branch.
Your money is transferred instantly to your bank account.
Frequently Asked Questions
Simple, just bring your Aadhaar card. If you don’t have an Aadhaar card, carry one Photo ID and one Address Proof.
Our branches are open Monday to Saturday from 9:30 am to 6:30 am.
We are officially closed on Sunday. However, you can make an appointment and we will open the required branch on Sunday.
No, we do not buy diamonds and silver.
Your money will be immediately remitted to your bank account via an online transfer.
Valuation is done based on a purity check. We use german spectrometers and precision weighing scales. This takes a maximum of 15 minutes.
Yes, you just have to bring your pledge receipt to our branch. We will use our money to pay the bank or finance company.
If you are not satisfied, you can pay us the ‘gold release value + 5%’ and take back your gold.
You will have to pay us the difference amount.
Yes, only if you inform our branch executive in advance.