What’s Fueling the Gold Price Hike in India This April? Should You Sell or Hold?

From WhatsApp family groups to tea stall conversations — everyone is talking about gold. One day, it dips, and the next day, it hits a new high. If you have been tracking the gold prices lately, you might have noticed they are reaching new heights.

As of April 2025, gold prices in India have surged to ₹93,940 per 10 grams. This is marking a notable increase from ₹78,000 at the start of the year.​ If you are wondering, should I sell that old gold chain now or wait?, this read is for you. 

The decision to sell gold isn’t just about the price—it is about timing. Let us discuss what is really happening and what you can do about it.

Why Is Gold Suddenly So Expensive?

Imagine this: You bought gold last year during Diwali at around ₹70,000 for 10 grams. Today, it is touching ₹96,000. That is a 40% jump in less than a year. But why?

• Right now, there is a lot of uncertainty in the world — wars, trade problems, and market ups and downs. When things get unpredictable, people and even countries turn to gold for safety.
• Central banks around the world are buying more gold than ever.
• The Indian rupee is getting weaker compared to the dollar, making gold more expensive in India.

In simple terms, gold is seen as a safe investment. When the world feels uncertain or risky, people choose gold to invest in to protect their money. Thinking of selling gold this April? With prices soaring, now might be your moment.

How Rising Gold Prices Affect Everyday Consumers in India

Gold isn’t just an investment in India—it is a part of life. Gold buyers are seeing a surge in walk-ins this month. But with prices soaring, here is how it is hitting the common man:

• Weddings & Festivals Cost More: Families are cutting down on gold jewellery. Some people go with lighter pieces.
• Smaller Purchases: People are buying fewer grams or shifting to gold coins instead of ornaments.
• Selling Old Gold: Many are cashing in on unused jewellery to make the most of the high rates.
• Budget Rework: Gold is slipping off the shopping list for now—it’s just too pricey.
• Shift to Digital Gold: Some are trying online gold or SIPs to stay invested without spending big.

Rising prices are making people rethink when, how, and even if they should buy gold right now.

Gold Price Movement Snapshot (April 2024 – April 2025)

From April 2024 to April 2025, gold has been on a rollercoaster—with more ups than downs. This table helps you see the big picture before making decisions to sell gold.

Month	Price per 10g	Factor
April 2025	₹94,489	Global tensions & high demand push prices
January 2025	₹56,000	Central banks increase gold reserves
October 2024	₹81343	Festive buying begins, Indian rupee weakens
July 2024	₹68,820	Stable but slowly rising trend
April 2024	₹73,334	Start of major price rally

So… Should You Sell Your Gold Now?

This is the big question, right? Here is a way to think about it:

– Need money urgently? Yes, this is a good time to sell gold. Prices are high, and you will get great value.

– Don’t need the money? Maybe wait. Some experts say prices could cross ₹1,00,000 this year.

– Thinking of a long term investment? Then hold on. Gold always shines brighter with time.

A lot of people are selling their old jewellery or unused gold coins — and honestly, it’s not a bad idea if they are just lying around.

Bottom line 

Gold prices are making headlines—and decisions about selling gold or holding need some smart thinking. Don’t second-guess yourself in this market. If you are thinking of cashing in on your gold, do it smartly. At White Gold, a trusted gold buyer in Bangalore, we offer honest rates, instant payouts, and zero hidden charges. Let’s make it worth your while. Visit White Gold today!