Looking for Gold Buyers in Chennai?


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Sell Gold in Chennai with Seven easy steps
At home
· · ·
60+ Branches
Across Karnataka,
Tamil Nadu and
Kerala
Find Branch  location
Find a Branch
03:45
find-branch
Passport
Carry your Passport for fast-track verification.
or

Aadhaar Card
Carry your Aadhaar card for easy KYC check.
and

Photo ID Proof
Local Address Proof
Photo ID and Address proof is required.
best place to sell gold jewelry for cash near me
At our branch
· · ·
Tamper Proof
German Machines
Accurate Valuation
How is gold purity checked?
03:25
best place to sell gold near me
Based on the gold purity check we will give you a quotation. Our rate is transparent.
Live Gold Rate
06:50
gold sale near me
Photo ID Proof
Address Proof
We do a KYC check. Photo ID and Address Proof is a mandatory requirement. Your Aadhaar Card has both.
Verification Phone Call
As a fraud and safety feature, a verification phone call to your family is required.
KYC Verification
02:54
For your security, we transfer the money to your bank account. You can confirm the money transfer before leaving our branch.
Your money is transferred instantly to your bank account.
Instant Payment
04:38
Earn a bonus if you have the original bill.
Make your White Gold experience hassle free and get a better rate. Carry the original purchase bill.
places to sell gold near me
Frequently Asked Questions

It may be confusing a bit but determining the value of your gold jewelry stands at a prominent place while selling it. It completely depends on the purity and weight of your gold. Then you must make a closely monitored selection to ensure you are dealing with the best buyer in the market. Visit your nearest White Gold branch to get a free valuation and the best price for your gold.

With gold prices at their highest level in years, selling gold for cash is a quick and effective way to turn old jewelry and unused gifts into usable cash. There are also countless places to sell your gold. The gold prices offered by the buyers can vary sometimes, as can the level of convenience and customer service. That is where it is recommended to find a reliable and trustworthy buyer to sell your gold. Visit your nearest White Gold branch for a hassle-free and best gold selling experience.

White Gold is the largest organized gold buyers with branches across Karnataka, Tamil Nadu, and Kerala. White Gold has more than 60+ branches spread across South India with multiple services offered including the release of pledged gold from banks/other financial institutions, providing the best price for your gold and free gold valuation for customers across all its branches.

You may sell gold for cash whenever there is a need to do so. While selling gold jewelry, some of the most important factors to consider are gold value and the trustworthiness of the place to sell your gold. You can sell any kind of gold for cash like Gold Jewelry, Ornaments, Coins, Biscuits, and any other forms are also accepted after checking their purity.

Unlike some other investments, gold is simple to liquidate. Selling gold and precious metals can be a highly lucrative endeavor if done right. There is always a demand for gold whether it be in coins, bars, or some other form. For the most part, the gold items you sell are melted and refined to pure gold. The resulting pure gold is re-used in new jewelry, coins, and more. The interest and purchasing power will remain consistent. Visit your nearest White Gold branch for an easy and hassle-free gold selling experience.

Yes, Hallmarking is not required to sell or exchange gold jewelry, coins, or other items. Gold ornaments without a hallmark can still be sold. The value of gold will be depending on its purity. Visit your nearest White Gold branch to get a free valuation of your gold.

Technically, there is no limit to which one can own gold in India. However, married women In India can keep up to 500 grams of gold, without any proof. An unmarried woman can have up to 250 grams of gold. Men are only allowed to keep up to 100 grams irrespective of their marital status. Visit your nearest White Gold branch to get a free valuation of your gold.

The best rule of thumb is to retire your gold when you are in need of extra cash. Gold that sits in a drawer or safety deposit box for years and years might not make you any more money by waiting, and actually might cost you more money in the long run. You will not know the real value of those gold items until you sell them.

Generally, sell gold when the price is abnormally high for higher profits. But anytime you are in financial need then selling gold for cash instantly would be a wise and safe option for you. It is evident that gold prices are significantly higher than before. However, it is best to keep a track of all the factors that are significant in determining the right time to sell gold.

If you are wondering why selling gold is a better option than getting a gold loan, there are multiple reasons. Pawnbrokers typically lend you approximately 50% to 75% of the present true value of your gold and the interest rates for gold loans can range between 13% to 16% per annum. But if you choose to sell gold with White Gold, you will get the full value of your gold instantly. Moreover, unlike for gold loans, you don’t need to worry about paying it back.

A genuine gold buyer will always ask you to present the original purchase bill while buying gold from you. This helps in avoiding conflict of interest as the purity of the ornaments is mentioned in the bill. In case you do not have the bill, still you can sell your gold for cash with White Gold if you present valid ID proof documents.

Incorrect KYC details, being underage, an improper explanation related to ownership of gold, selling on behalf of others, etc.

You need to be at least 25 years of age.

You cannot sell gold that doesn’t belong to you.

You can only sell gold which belongs to you, your spouse or your parents, with their consent.

Estimation is provided free of cost.

We have multiple branches, to find the nearest branch, Know More.

Yes, we charge a 3% transaction fee.

The gold purity check and KYC takes 10-15 minutes. Then the transfer is immediate.

Yes you can, as long as you have the original purchase bill and the correct KYC documents.

No, all sales are final and binding. You cannot buy back your ornaments.

Yes, just carry your address proof and photo ID proof.

No, your ornaments will not be damaged during the testing process.

Valuation is done based on a purity check. We use german spectrometers and precision weighing scales. This takes a maximum of 15 minutes.

Your money will be immediately remitted to your bank account via an online transfer.

No, we do not buy diamonds and silver.

We are officially closed on Sunday. However, you can make an appointment and we will open the required branch on Sunday.

Our branches are open Monday to Saturday from 9:30 am to 6:30 pm.

Simple, just bring your Aadhaar card. If you don’t have an Aadhaar card, carry one Photo ID and one Address Proof.

Check Live Gold Rate
Guaranteed gold rate across all our branches.
Check Gold Rate
Live Gold Rate
06:50
Need to file an official complaint?
We believe in a transparent Gold selling experience for every customer. However, there are times when we might be unable to detect malpractice at an individual branch level.
file-complaint File Complaint
Release Gold Loan
Eight easy steps
At home
· · ·
To close your Gold loan and get your gold released, you need to bring the pledge receipt given to you by the gold loan provider.
Check your gold loan documents. Bring the Pledge Receipt.
where can i sell gold for cash near me
Passport
Carry your Passport for fast-track verification.
or

Aadhaar Card
Carry your Aadhaar card for easy KYC check.
and

Photo ID Proof
Local Address Proof
Photo ID and Address proof is required.
best place to sell gold jewelry for cash near me
60+ Branches
Across Karnataka,
Tamil Nadu and
Kerala
Find Branch  location
Find a Branch
03:45
best place to sell gold near me
At our branch
· · ·
Photo ID Proof
Address Proof
We do a KYC check. Photo ID and Address Proof is a mandatory requirement. Your Aadhaar Card has both.
Verification Phone Call
As a fraud and safety feature, a verification phone call to your family is required.
KYC Verification
02:54
Based on the gold purity check we will give you a quotation. Our rate is transparent.
Live Gold Rate
06:50
cash for gold near me
Visit Gold Loan Provider
· · ·
Complete KYC
Lock-in Gold Rate
Sign Term Sheet
We will send our representative with you to close your Gold loan.
At our branch
· · ·
Tamper Proof
German Machines
Accurate Valuation
How is gold purity checked?
03:25
gold sale near me
For your security, we transfer the money to your bank account. You can confirm the money transfer before leaving our branch.
Your money is transferred instantly to your bank account.
Instant Payment
04:38
Frequently Asked Questions

As one of the leading gold jewelry buyers, white gold uses state-of-the-art German spectrometers and precision weighing scales to determine the purity of your gold. From there, we assess the current market price of gold and provide you with the best value for your items. Our team is committed to transparency and excellence in all we do, so you can trust us to provide you with accurate and honest pricing.

Many gold sell shop typically buy a variety of gold items. At Whitegold, we buy gold coins, gold bars, all types of gold jewelry, etc. 

Yes. We do release gold that is moved for auction on a case to case basis depending upon the availability of certain documents like purchase bills.

The takeover formalities need to be completed before the release takes place. So you are required to come to the branch before the release.

No. The person who has pledged the gold should be present at the time of release.

No. We need a copy of the pledge receipt for the evaluation of gold.

Yes. You will be authorizing our representative to release the gold on your behalf, our representative will deposit the due amount and collect the gold in your presence. Once the Gold is released you will be accompanied to our office by our representative for final valuation and settlements.

Yes. We can release gold from multiple locations.

No. There is no minimum quantity for release of gold.

Yes. Any kind of stones, beads, enamel weight will be deducted for valuation as we take into consideration only the weight of gold.

In India, pledging gold ornaments for quick financial relief is a long-ongoing practice, whether it is for medical emergencies, business funding, or education purposes. While it is still wise to choose a gold loan for small funding, it is not advised to pledge gold for large sums of money in the increasing interest rates and evolving market conditions; it is a high risk. 

But if the high interest rates put you into more financial trouble, we can help you release your pledged gold. You can visit your nearest White Gold branch with all the documents, and we will clear your gold loan, release your pledged gold, and buy it from you at the current market price and the gold purity.

With zero hassle, you can be free of your debt and take funds home immediately with White Gold services. 

Is your gold loan eating your monthly savings, creating a financial strain on already persisting problems? We can help release your pledged gold with a transparent and efficient process, offering you instant cash.  All you have to do is follow the simple steps below. 

  • You can start by locating the nearest White Gold branch. You can find us on Google or simply visit here
  • Gather the necessary documents along with the pledge gold certificate. 
  • Please carry your government-issued photo ID for seamless transactions. 
  • At the White Gold branch, our professional will assist you in KYC verification & analyze the documents produced. 
  • You will be walked through the process, and to keep it completely transparent, we will showcase the current gold price and how your gold loan will be released. 
  • Once we have completed the KYC & locked in the gold price, you will be asked to read through and sign a term sheet; on successful completion of this, our representative will accompany you to clear your gold loan. 
  • Once White Gold has cleared your gold loan, we return to the branch to check the purity of your gold utilizing our high-tech German machines, which offer the accurate value for your jewellery. 
  • Once we have completed the above checklists successfully, we will immediately transfer the promised amount to your bank account. 
  • With White Gold, the whole gold loan release process will be completed within one day with no hassle.

Yes, only if you inform our branch executive in advance.

You will have to pay us the difference amount.

If you are not satisfied, you can pay us the ‘gold release value + 5%’ and take back your gold.

Yes, you just have to bring your pledge receipt to our branch. We will use our money to pay the bank or finance company.

Yes we will help you close your gold loan and release your pledged gold. For more details, Know More.

Why Sell Gold To White Gold?

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Professional Team

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Careers at White Gold

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Why join White Gold ?

  • We value our employees and believe in building a strong environment for diversity.
  • We provide great compensation, benefits and perks.
  • We invest in the personal and professional growth of every employee.
  • We are the pioneers of the gold buying industry so join us if you want to be a part of the change!
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Real Customers Real Experiences

Whitegold Testimonial 1
testimonial-icon

It was an Awesome experience with white gold, an easily accessible location with a good atmosphere, and a kind gesture. The executives explained a lot of interesting things about gold buying and selling in a vast manner that was really useful for future buying or selling. Thanks!

Sowmiya Krishnan
Chennai
Whitegold Testimonial 2
testimonial-icon

Went to White Gold to sell my Jewels. Excellent customer care, very good valuation of Gold and Competitive Price in the Market. Very pleasing and nice customer handling from the staff. Recommended place for selling gold.

Kevin M Jayakumar
Chennai
Whitegold Testimonial 3
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Best place to sell your gold. Friendly and courteous staff who explained the process clearly and answered all the questions. Got the best price for my gold. I wish to thank their staff for their wonderful service. Keep it up, All the best!

Geetha Prasad
Chennai

Real Customers
Real Experiences

Whitegold Testimonial 1
testimonial-icon

It was an Awesome experience with white gold, an easily accessible location with a good atmosphere, and a kind gesture. The executives explained a lot of interesting things about gold buying and selling in a vast manner that was really useful for future buying or selling. Thanks!

Sowmiya Krishnan
Chennai
Whitegold Testimonial 2
testimonial-icon

Went to White Gold to sell my Jewels. Excellent customer care, very good valuation of Gold and Competitive Price in the Market. Very pleasing and nice customer handling from the staff. Recommended place for selling gold.

Kevin M Jayakumar
Chennai
Whitegold Testimonial 3
testimonial-icon

Best place to sell your gold. Friendly and courteous staff who explained the process clearly and answered all the questions. Got the best price for my gold. I wish to thank their staff for their wonderful service. Keep it up, All the best!

Geetha Prasad
Chennai

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