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Sell Gold for Cash
Seven easy steps
At home
· · ·
50 Branches
Across Karnataka,
Tamil Nadu and
Kerala
Find Branch 
Passport
Carry your Passport for fast-track verification.
or

Aadhaar Card
Carry your Aadhaar card for easy KYC check.
and

Photo ID Proof
Local Address Proof
Photo ID and Address proof is required.
At our branch
· · ·
Tamper Proof
German Machines
Accurate Valuation
Based on the gold purity check we will give you a quotation. Our rate is transparent.
Photo ID Proof
Address Proof
We do a KYC check. Photo ID and Address Proof is a mandatory requirement. Your Aadhaar Card has both.
Verification Phone Call
As a fraud and safety feature, a verification phone call to your family is required.
For your security, we transfer the money to your bank account. You can confirm the money transfer before leaving our branch.
Your money is transferred instantly to your bank account.
Earn a bonus if you have the original bill.
Make your White Gold experience hassle free and get a better rate. Carry the original purchase bill.
Frequently Asked Questions

Incorrect KYC details, being underage, an improper explanation related to ownership of gold, selling on behalf of others, etc.

You need to be at least 25 years of age.

You cannot sell gold that doesn’t belong to you.

You can only sell gold which belongs to you, your spouse or your parents, with their consent.

Estimation is provided free of cost.

We have multiple branches, to find the nearest branch, click here.

Yes, we charge a 3% transaction fee.

The gold purity check and KYC takes 10-15 minutes. Then the transfer is immediate.

Yes, we do purchase white gold.

Yes you can, as long as you have the original purchase bill and the correct KYC documents.

No, all sales are final and binding. You cannot buy back your ornaments.

Yes, just carry your address proof and photo ID proof.

No, your ornaments will not be damaged during the testing process.

Valuation is done based on a purity check. We use german spectrometers and precision weighing scales. This takes a maximum of 15 minutes.

Your money will be immediately remitted to your bank account via an online transfer.

No, we do not buy diamonds and silver.

We are officially closed on Sunday. However, you can make an appointment and we will open the required branch on Sunday.

Our branches are open Monday to Saturday from 9:30 am to 6:30 pm.

Simple, just bring your Aadhaar card. If you don’t have an Aadhaar card, carry one Photo ID and one Address Proof.

Don’t get cheated
Gold rate depends on your gold purity. Only sell if you trust the Gold Purity Check.
Need to file an official complaint?
We believe in a transparent Gold selling experience for every customer. However, there are times when we might be unable to detect malpractice at an individual branch level.
 File Complaint
Release Gold Loan
Eight easy steps
At home
· · ·
To close your Gold loan and get your gold released, you need to bring the pledge receipt given to you by the gold loan provider.
Check your gold loan documents. Bring the Pledge Receipt.
Passport
Carry your Passport for fast-track verification.
or

Aadhaar Card
Carry your Aadhaar card for easy KYC check.
and

Photo ID Proof
Local Address Proof
Photo ID and Address proof is required.
50 Branches
Across Karnataka,
Tamil Nadu and
Kerala
Find Branch 
At our branch
· · ·
Photo ID Proof
Address Proof
We do a KYC check. Photo ID and Address Proof is a mandatory requirement. Your Aadhaar Card has both.
Verification Phone Call
As a fraud and safety feature, a verification phone call to your family is required.
Based on the gold purity check we will give you a quotation. Our rate is transparent.
Visit Gold Loan Provider
· · ·
Complete KYC
Lock-in Gold Rate
Sign Term Sheet
We will send our representative with you to close your Gold loan.
At our branch
· · ·
Tamper Proof
German Machines
Accurate Valuation
For your security, we transfer the money to your bank account. You can confirm the money transfer before leaving our branch.
Your money is transferred instantly to your bank account.
Frequently Asked Questions

Yes. We do release gold that is moved for auction on a case to case basis depending upon the availability of certain documents like purchase bills.

The takeover formalities need to be completed before the release takes place. So you are required to come to the branch before the release.

No. The person who has pledged the gold should be present at the time of release.

No. We need a copy of the pledge receipt for the evaluation of gold.

Yes. You will be authorizing our representative to release the gold on your behalf, our representative will deposit the due amount and collect the gold in your presence. Once the Gold is released you will be accompanied to our office by our representative for final valuation and settlements.

Yes. We can release gold from multiple locations.

No. There is no minimum quantity for release of gold.

Yes. Any kind of stones, beads, enamel weight will be deducted for valuation as we take into consideration only the weight of gold.

Yes, only if you inform our branch executive in advance.

You will have to pay us the difference amount.

If you are not satisfied, you can pay us the ‘gold release value + 5%’ and take back your gold.

Yes, you just have to bring your pledge receipt to our branch. We will use our money to pay the bank or finance company.

Yes we will help you close your gold loan and release your pledged gold. For more details, click here.

Careers at White Gold

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Why join White Gold ?

  • We value our employees and believe in building a strong environment for diversity.
  • We provide great compensation, benefits and perks.
  • We invest in the personal and professional growth of every employee.
  • We are the pioneers of the gold buying industry so join us if you want to be a part of the change!
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