Looking for Gold Buyers in Chennai?

Simple, just bring your Aadhaar card. If you don’t have an Aadhaar card, carry one Photo ID and one Address Proof.

You may sell gold for cash whenever there is a need to do so. While selling gold jewelry, some of the most important factors to consider are gold value and the trustworthiness of the place to sell your gold. You can sell any kind of gold for cash like Gold Jewelry, Ornaments, Coins, Biscuits, and any other forms are also accepted after checking their purity.

Our branches are open Monday to Saturday from 9:30 am to 6:30 pm.

A genuine gold buyer will always ask you to present the original purchase bill while buying gold from you. This helps in avoiding conflict of interest as the purity of the ornaments is mentioned in the bill. In case you do not have the bill, still you can sell your gold for cash with White Gold if you present valid ID proof documents.

We are officially closed on Sunday. However, you can make an appointment and we will open the required branch on Sunday.

Yes, Hallmarking is not required to sell or exchange gold jewelry, coins, or other items. Gold ornaments without a hallmark can still be sold. The value of gold will be depending on its purity. Visit your nearest White Gold branch to get a free valuation of your gold.

No, we do not buy diamonds and silver.

Your money will be immediately remitted to your bank account via an online transfer.

If you are wondering why selling gold is a better option than getting a gold loan, there are multiple reasons. Pawnbrokers typically lend you approximately 50% to 75% of the present true value of your gold and the interest rates for gold loans can range between 13% to 16% per annum. But if you choose to sell gold with White Gold, you will get the full value of your gold instantly. Moreover, unlike for gold loans, you don’t need to worry about paying it back.

Valuation is done based on a purity check. We use german spectrometers and precision weighing scales. This takes a maximum of 15 minutes.

No, your ornaments will not be damaged during the testing process.

Technically, there is no limit to which one can own gold in India. However, married women In India can keep up to 500 grams of gold, without any proof. An unmarried woman can have up to 250 grams of gold. Men are only allowed to keep up to 100 grams irrespective of their marital status. Visit your nearest White Gold branch to get a free valuation of your gold.

Yes, just carry your address proof and photo ID proof.

It may be confusing a bit but determining the value of your gold jewelry stands at a prominent place while selling it. It completely depends on the purity and weight of your gold. Then you must make a closely monitored selection to ensure you are dealing with the best buyer in the market. Visit your nearest White Gold branch to get a free valuation and the best price for your gold.

No, all sales are final and binding. You cannot buy back your ornaments.

Unlike some other investments, gold is simple to liquidate. Selling gold and precious metals can be a highly lucrative endeavor if done right. There is always a demand for gold whether it be in coins, bars, or some other form. For the most part, the gold items you sell are melted and refined to pure gold. The resulting pure gold is re-used in new jewelry, coins, and more. The interest and purchasing power will remain consistent. Visit your nearest White Gold branch for an easy and hassle-free gold selling experience.

Yes you can, as long as you have the original purchase bill and the correct KYC documents.

The best rule of thumb is to retire your gold when you are in need of extra cash. Gold that sits in a drawer or safety deposit box for years and years might not make you any more money by waiting, and actually might cost you more money in the long run. You will not know the real value of those gold items until you sell them.

The gold purity check and KYC takes 10-15 minutes. Then the transfer is immediate.

Generally, sell gold when the price is abnormally high for higher profits. But anytime you are in financial need then selling gold for cash instantly would be a wise and safe option for you. It is evident that gold prices are significantly higher than before. However, it is best to keep a track of all the factors that are significant in determining the right time to sell gold.

Yes, we charge a 3% transaction fee.

With gold prices at their highest level in years, selling gold for cash is a quick and effective way to turn old jewelry and unused gifts into usable cash. There are also countless places to sell your gold. The gold prices offered by the buyers can vary sometimes, as can the level of convenience and customer service. That is where it is recommended to find a reliable and trustworthy buyer to sell your gold. Visit your nearest White Gold branch for a hassle-free and best gold selling experience.

We have multiple branches, to find the nearest branch, Know More.

White Gold is the largest organized gold buyers with branches across Karnataka, Tamil Nadu, and Kerala. White Gold has more than 60+ branches spread across South India with multiple services offered including the release of pledged gold from banks/other financial institutions, providing the best price for your gold and free gold valuation for customers across all its branches.

Estimation is provided free of cost.

You cannot sell gold that doesn’t belong to you.

You can only sell gold which belongs to you, your spouse or your parents, with their consent.

You need to be at least 25 years of age.

Incorrect KYC details, being underage, an improper explanation related to ownership of gold, selling on behalf of others, etc.

We take the hassle out of the gold selling process, making it positive and straightforward. Our passionate gold experts use the latest technology to ensure you get the best possible price. We go beyond just price, though. 

Purchasing Gold at the Current Online Price
When you decide to exchange your gold for cash, our innovative method ensures that our clients receive the highest value for their precious metals, aligning with the fluctuating nature of the gold market. 

Selling Gold for Instant Fund 
In need of urgent fund? Sell your gold to White Gold and receive instant money. Our transparent and equitable valuation process guarantees that you receive the true value of your gold, providing you with financial flexibility when it's most needed. 

Funds for Gold
Easily convert your gold into liquid money with White Gold. We offer competitive rates, speedy processing, and a commitment to transparency, making us the preferred choice for those seeking to convert their gold into liquid assets. 

Jewelry Buyers
Looking to sell your old or unwanted gold jewelry? Your search ends here. As trusted jewelry buyers, we understand the sentimental and monetary value of your ornaments. Our team ensures a fair appraisal, allowing you to make informed decisions about your precious pieces.

White Gold, a renowned name in the industry, has been a symbol of trust and reliability for years. As the most reputable old gold buyers, our commitment to excellence is evident in our services, and our ISO certification further validates the efficiency of our operations, ensuring the utmost customer satisfaction.