Unlike some other investments, gold is simple to liquidate. Selling gold and precious metals can be a highly lucrative endeavor if done right. There is always a demand for gold whether it be in coins, bars, or some other form. For the most part, the gold items you sell are melted and refined to pure gold. The resulting pure gold is re-used in new jewelry, coins, and more. The interest and purchasing power will remain consistent. Visit your nearest White Gold branch for an easy and hassle-free gold selling experience.