White Gold

We buy your gold at the right price - no hidden charges-100% transparency.

Factors	Other Gold Buyers	White Gold - Gold Buyers
Technology-Driven	Use of unreliable scales, improper testing methods to determine the weight and purity of gold will give inconclusive results.	Possess specialized knowledge and expertise in gold purity checks with advanced technology German machines.
Trust	Offering lower value for your gold and do not possess a track record of positive customer feedback.	Proven track record with 100+ branches and 6,00,000+ satisfied customers who have trusted White Gold to get the right value for their gold.
Transparency	The gold selling experience is poor, the process is not transparent and controlled by the gold buyer.	Completely transparent selling experience and transaction process which is standard across all White Gold branches.
Pricing and Payouts	Pricing decided based on customers and long waiting periods for payouts.	Live gold rate available on White Gold website as per the market gold rate ensuring the most accurate pricing with instant money transfer directly to your bank account.
Easy selling process	Takes a long time to process and also high chances of damaging your gold ornaments in the process.	Takes only few simple steps to sell your gold without damaging your gold ornaments.